Instagram for Small Businesses
Instagram, the online photo and video-sharing app, has exploded in popularity. With more than 500 million users each month, the Facebook owned platform could help you reach your target audience with new tools recently rolled out for businesses.
From the Instagram Blog:
“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.”
Instagram Tools for Business
Business Profiles – Like Facebook, businesses can now set up accounts as a business complete with a map and directions. Contact information is dynamic; customers can reach out via phone, email or text with just a tap. Note: Not everyone will qualify as a business on Instagram. Only those who already have a Facebook Page for their business will be able to convert their account.
Insights – Similar to Twitter and Facebook, small business owners will have access to insights. This feature gives you demographics of users as well as information about which posts are performing well. Instagram says, “By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.” It’s a win-win for the business and consumers.
Promoted Content – Business profiles will now have the ability to promote content from within the app. (for a price, of course) Users can pick a post that’s preforming well. With the touch of a button you can select a target audience and promote that post to those users as an ad. There are several types of ads you can select including photo ads, video ads and carousel ads with multiple images. You can choose a specific goal for your ad including clicks to your website, page post awareness and getting people to install your mobile app. There’s also an action with the catchy name of “mass awareness”.
These business tools are currently being rolled out and are expected to be available to all business users by the end of 2016.
If you don’t have the bandwidth to develop and execute a social media strategy consistently and effectively, consider a freelancer. We have tips for finding and hiring someone to help out here: Small Business Marketing Tip: How to Hire a Social Media Strategist.
For more Instagram ideas and inspiration, check out these 3 small businesses that are doing Instagram marketing right. If you don’t have the bandwidth to develop and execute a social media strategy consistently and effectively, consider a freelancer. The SmartBiz blog has tips for finding and hiring a professional to help out here: Small Business Marketing Tip: How to Hire a Social Media Strategist